Challenge:
A well-established automotive brand, part of a major multinational company, needed to expand its portfolio of automotive emergency products. Their goal was to launch a line of high-capacity, reliable jump starters that would uphold their promise of quality and safety. The challenge was finding an ODM partner with proven expertise in lithium-ion battery technology, robust safety circuitry, and the ability to deliver a product that could perform flawlessly in real-world conditions, from freezing winters to summer heat.
